Fast Food War in Singapore - 673 Words

Fast food war in Singapore Q1. Conduct an IMC context analysis for one of the following: McDonalds Pizza Hut, or KFC. Consumer KFC (formerly known as Kentucky Fried Chicken) has proven to be more popular in East Asia than many beef-based fast food chains, partially because of regional preferences that favor chicken. The parent company of KFC, Yum! Brands has made it its mission to tailor menus to local tastes in China and will undoubtedly employ this strategy in India, as well (Grgurich 2012). YUM! has not merely transported its chicken abroad but has created a unique, regionally-tailored brand identity. Cost KFC satisfies the desire of consumers to have a satisfying meal. Asian consumers are often budget-conscious and want food to be more than a snack for the price of fast food. In addition to the brands classic fried chicken, menu options at its KFCs in China include beef, seafood, rice dishes, fresh vegetables, and soups (Grgurich 2012). Convenience In the Asian market, KFC has adopted a strategy once perfected by McDonalds gaining a foothold in major locations, then gradually spreading outward from that central location. Market saturation has an impact, particularly with convenience foods (Grgurich 2012). Communication KFC has adopted an approach that conveys both the taste and value of the product to the consumer recent advertising campaigns have stressed the unique flavor profiles of the products but also combined them with family-centricShow MoreRelatedSingapore Fast Food War2395 Words   |  10 Pagesor KFC. This case study will analyze customers, competitors and communication of McDonald’s because it is one of the most well known brands worldwide. CUSTOMERS McDonalds opened the first restaurant in Singapore at Liat Towers on Orchard road in October 1979. Its aim is to offer friendly fast food in a fun environment for everyone to enjoy. Its target markets are families, because children want to visit McDonald’s as it is a fun place to eat, working people who are looking for a quick meal becauseRead MoreDesign Marketing Cover for Pringles Essay1649 Words   |  7 PagesPringles A. http://www.fatsecret.com/calories-nutrition/pringles - Normal - Small - Stick - Promotion [star wars, speaker, Iphone App] A. Analysis - SWOT - PEST - 5P people/product/place/price/promotion - Objective B. Target Audience[MIN] C. Brand Positioning [with 3 brands] - USP – What Pringles have that other company don’t have D. Problem of Pringles in Singapore E. Solution F. Reference Pringles strategy[Mission and Vision] In 2012, we continued to execute a strategyRead MoreWhy Did Japanese Chose Pulau Ubin As Their Divergent And Went Attacking From The West And Not East?2305 Words   |  10 PagesThe British had confidently predicted that the Japanese would attack from the sea. This explained why all the defences on Singapore pointed out to sea. It was inconceivable to British military planners that the island could be attacked any other way – least of all, through the jungle and mangrove swamps of the Malay Peninsula. Therefore, the defence on the North West of Singapore was weak as the Australian forces deployed there was small and the terrain have prohibited the allies in their constructionRead MoreMcdonald Marketing of Service12670 Words   |  51 Pagesmarketing plans which have made them become world leading fast food restaurants besides Subway. By implementing every of the marketing strategies based on their five marketing objectives which are profitability, consumer satisfaction, qual ity service , community outreach, and reputable image, McDonald’s has been a very demanding fast food restaurants which operates with 30,000 restaurants over the world . Moreover, situational analysis of Singapore which has been supporting McDonald’s business will alsoRead MoreManhattan Fish Market Expand to Australia2592 Words   |  11 PagesAustralia’s fast casual restaurant industry and the level of competition of Manhattan Fish Market were in the new market, Australia. Through the brief overview of Australia’s Political, economic, Social, Technological and Environmental factors to gain a better understanding of the external environmental factors of Australia. With the application of Michael Porter’s three out of five forces of the model, 1. Bargaining power of buyer 2. Threats of substitutes 3. Intensity of rivalries in fast casual diningRead MoreThe Concept of Advanced Civilization Led to the European Conquests on the 16th and 17th Centuries1367 Words   |  6 Pagesworld in 1519 was the Aztec city of Tenochitlan. With a population of 250,000 people, it was organized with market trade and religious duties. Numerous temples were built that were devoted to their Gods and nature, particularly the sun which created food. It was believed that the sun obtained its energy from human blood, so there were frequent sacrifices of all types of people. Over 20,000 people each year. They had conquered much of the neighboring Tlaxcala’s territory, and used them for sacrificeRead MoreThe Eyes Of American Corporates Essay1413 Words   |  6 Pageschains don’t want to fight old-time wars anymore. They want to make just-in-time deliv eries of goods and services† (par 17). This means that such countries are too concerned with their spot in the supply chain to think about losing their privilege to levy a war. The Syrian is very local-oriented: people like the way things are, and continue to refuse giving into international pressure of finally getting a McDonald’s. People still embrace their language, their food, and their religion. In fact, theRead MoreObesity And The Rate Of Children Obesity1585 Words   |  7 Pagesstate present a plate with varieties of food, with the main courses running from mac and cheese, to chicken nuggets, burgers, French fries. The meal usually come with fruit cup, milk, canned beans, and are not appealing to the eyes. While some plate of food were more nutritious than others, it is no doubt that these students consume hundreds of empty calories every day, from the high sugar fruit-cup, to the main courses simply made of processed, fast-food. Another reason that may contrib ute to theRead MoreThe Republic Of The Philippines1570 Words   |  7 Pagesfind work forcing the citizens without a place to go to live in crowded slums making homes out of any material scraps they can find. Most of these homes do not have stoves or basic cooking utensils, so families reside to eating inexpensive street foods or ready to eat noodles with what little money they do have, all at the cost of their health. Similar to other countries a lot of these families move to the urban region in pursuit of happiness and a better way of life. Instead, they end up movingRead MoreIssues in the Malaysia Tourism Industry2555 Words   |  11 Pages5.1 Issues in the Malaysia Tourism Industry Malaysia tourism obtained the fast development as a result of it own superiorities in natural and cultural travel resources as well as governments vigorously support. It has become the countrys second biggest source of foreign exchange and the third largest economy sector. But under this excellent prospect, we instead should have a more sober understanding to the tourism’s vulnerability and the issues in the Malaysia travel industry to continue developing