Marketing Segmentation

union pull aheads Core put on is the major realise or satisfaction that customers argon looking from a good or service one buys. This benefit bathroom be happen from individual to person. The Cassowaries watch that we produced provides convenience as well givefulness. The watch aims to improve in style and increments the ladders of normal running(a) watch. In 21st century, the watch survive non only to expert to know ab come forth the time, but it bottom of the inning be a take time off of accessory for people to ingest a bun in the oven it and be much(prenominal) than stylish and fashion subject.Moreover, with this multipurpose overlap, it go out enhance your fashion adept and reflection. actual Product Actual reaping is the physical parts of the product like benefits and features that affects to customers who purchase our product. In this level, there are four strategies which learn branding, adding features, organizations and benefits. Also that combine s to deliver a product with specified benefits to our customers. The Cassowaries watch already has gone by dint of for the examination before it actually launch.The functions and designs are save modified to give more satisfaction and fulfill the expectations for customers. The actual benefit that added to our product is a WI-if function. This WI-FL function will allow our customers to use WI-FL through their smart phones. Basically, the watch has resembling facility as router. It requires customers to log in to our Cassowaries watches website to register, to make a plain bundle between customers and our company which allows them to sufficient to use Wi-FL by compensable a usage fee per month.Also, we came out with this system that those who register with bounty members, they will be able to defend luxury to get a free usage of a WI-FL for a week. Definitely the premium accommodation is more costly, but we are reliable that the customers will satisfy with this contract an d they will not regret to use our product. Last but not least, we make our watch to be more useful and multi-function. Our watch can be turned into a necklace. The grasp of the watch can be removed from the face of the watch and the revolutionary arrange for the necklace which given upon purchase, an be re- clipped in the watch.So it can be a necklace as well. The chain is made of jewels for watch, light material and a few(prenominal) Jewels for necklace chain as to oppose the tiring in neck collectable to a heavy incubus of chain. It will make the customers more up-to-date as well as stylish. Augmented Product Augmented product is a commodity that has some(prenominal) the primary physical attributes and the non-physical attributes that are added to increase the products value such as after sales service.After purchase, we measure the radiocarpal joint size and adjust the duration f chain in the stage for our customers as well as neck size. And so, they are able to wear i t amend after they purchase. We get to total 3 years countenance and guidance booklet will be given for customers who are not clear of using it. in that location is a website for them to check rough our products and Q and A sessions with customer service. Conclusion Promoting a new product will neer be an easy deform as the competition is tough and virtually(prenominal) of customers hire high expectations in modern society.It will not be that successful to Just have colorful appearance. What we need is to target conciliate group of people in right time at the improve place and to focus more on upstanding their needs and extremitys. However, we will not be able to get a competitive emolument by Just satisfying them over our competitors. Looking forward and predict the needs and wants is the epitome rule to gain competitive advantage from our competitors. Http//www. Neurotransmitter. Com/lesson-store/lesson-three-levels-of-a-product. hypertext markup languagemerchandi sing SegmentationS NO. NAME OF PRODUCT foodstuff SEGMENTATION 1. Gillette Mach 3(New Gillette MACH3 Sensitive is an advanced razor designed for men who want a closer, comfortable shave with less irritation3 even on the most sensitive areas of the face. ) a) demographic 1) sex activity Male 2) Age 16 and in a higher place 3) Income 25,000 and higher upb) geographic Urban areasc) Social Class center illuminate to elect(ip) Class 2. Fair and Lovely(Fairness that changes your destiny. ) a) demographic 1) Gender Female 2) Age 15 and above 3) Income 20,000 and aboveb) Geographic Urban areasc) Social Class Middle class 3. Faber Castell Colors(Faber-Castell has a time honored commitment to tradition, quality, and innovation for all of its brands. ) a) Demographic 1) Gender Unisex 2) Age 3 years and above 3) Income 25,000 and above 4) Occupation consume Studentsb) Geographic Urban areasc) Social Class elect(ip) class 4. Honda CG 125(Honda Motorcycles is defined by Quality, Perfo rmance, Speed, Economy Petrol and Re-sale Value. All these have managed to successfully bag your trust on the New Honda CG125. a) Demographic 1) Gender Male 2) Age 18 and above 3) Income 50,000 and above 4) Occupation exploit with frequent ridingb) Geographic Urban and Rural areasc) Social Class Middle (Urban) Elite (Rural) 5. Colgate Toothpaste(Strengthens teeth with active fluoride. Fights cavities and leaves your mouth with a fresh feeling. ) a) Demographic 1) Gender Unisex 2) Age 3 years and above 3) Income 25,000 and aboveb) Geographic Urban and Ruralc) Social Class Middle to Elite classMarketing cleavagea. The process of dividing the total grocery store in to several mixed groups. b. The process of bringing several small, unreachable segments into a definable market segment. c. An attempt to reach all consumers with a single merchandising mix. d. undecomposed by both profit-oriented and not-for-profit organizationsMarket segmentation is the process in selling of dividin g a market into distinct subsets (segments) that behave in the same air or have similar needs. Because each segment is fairly unvarying in their needs and attitudes, they are likely to respond similarly to a given marketing strategy. That is, they are likely to have similar feelings and ideas about a marketing mix comprised of a given product or service, sold at a given price, distributed in a authoritative way, and promoted in a certain way.Broadly, markets can be divided fit to a number of general criteria, such as by industriousness or public versus private sector. Small segments are often termed nook markets or specialty markets. However, all segments fall into either consumer or industrial markets. Although it has similar objectives and it overlaps with consumer markets in many ways, the process of Industrial market segmentation is quite different.The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appr opriate marketing mix for each segment). The overall intent is to identify groups of similar customers and electromotive force customers to prioritise the groups to address to understand their behaviour and to respond with appropriate marketing strategies that satisfy the different preferences of each chosen segment. Revenues are thus better.better segmentation can lead to significantly improved marketing effectiveness. With the right segmentation, the right lists can be purchased, advertising results can be improved and customer satisfaction can be increased.Marketing SegmentationCore benefits Core benefit is the major benefit or satisfaction that customers are looking from a good or service one buys. This benefit can be happen from person to person. The Cassowaries watch that we produced provides convenience as well usefulness. The watch aims to improve in style and increases the functions of normal analog watch. In 21st century, the watch exist not only to Just to know about th e time, but it can be a part of accessory for people to wear it and be more stylish and fashionable.Moreover, with this multipurpose product, it will enhance your fashion sense and reflection. Actual Product Actual product is the physical parts of the product like benefits and features that affects to customers who purchase our product. In this level, there are four strategies which involve branding, adding features, organizations and benefits. Also that combines to deliver a product with specified benefits to our customers. The Cassowaries watch already has gone through for the testing before it actually launch.The functions and designs are further modified to give more satisfaction and fulfill the expectations for customers. The actual benefit that added to our product is a WI-if function. This WI-FL function will allow our customers to use WI-FL through their smart phones. Basically, the watch has same facility as router. It requires customers to log in to our Cassowaries watche s website to register, to make a simple contract between customers and our company which allows them to able to use Wi-FL by paying a usage fee per month.Also, we came out with this system that those who register with premium members, they will be able to have luxury to get a free usage of a WI-FL for a week. Definitely the premium registration is more costly, but we are sure that the customers will satisfy with this contract and they will not regret to use our product. Last but not least, we make our watch to be more useful and multi-function. Our watch can be turned into a necklace. The chain of the watch can be removed from the face of the watch and the new chain for the necklace which given upon purchase, an be re- clipped in the watch.So it can be a necklace as well. The chain is made of jewels for watch, light material and few Jewels for necklace chain as to prevent the tiring in neck due to a heavy weight of chain. It will make the customers more fashionable as well as stylis h. Augmented Product Augmented product is a commodity that has both the primary physical attributes and the non-physical attributes that are added to increase the products value such as after sales service.After purchase, we measure the wrist size and adjust the length f chain in the spot for our customers as well as neck size. And so, they are able to wear it right after they purchase. We have total 3 years warranty and guidance booklet will be given for customers who are not clear of using it. There is a website for them to check about our products and Q and A sessions with customer service. Conclusion Promoting a new product will never be an easy work as the competition is tough and most of customers have high expectations in modern society.It will not be that successful to Just have colorful appearance. What we need is to target correct group of people in right time at the correct place and to focus more on satisfying their needs and wants. However, we will not be able to get a competitive advantage by Just satisfying them over our competitors. Looking forward and predict the needs and wants is the epitome method to gain competitive advantage from our competitors. Http//www. Neurotransmitter. Com/lesson-store/lesson-three-levels-of-a-product. HTML